Pushkaram is held once in twelve years on
the banks of the rivers Godavari, Krishna and Pennar in
Andhra Pradesh. The Hindus consider a holy
dip in these rivers sacred and so people gather in large numbers on the
banks of these rivers, when the Pushkaram is held. Even before sunrise
people take the sacred bath and offer prayers to the Lord.
Various rituals are performed and it is believed that a holy dip will wash away all their sins. Cultural programs are organised. Many shops come up in the nearby area selling jewellery, sweets, decorative items etc.
"Rajahmundry" is the venue of 'Godavari Pushkaram', Vijayawada for Krishna Pushkaram and Kovur town in Nellore district for 'Pennar Pushkaram'.